London Benchmarking group

London Benchmarking group (AUS/NZ) presentation report: Measuring corporate social responsibility

The London Benchmarking Group is celebrating 10 years of data looking at what we can achieve with corporate and for purpose partnerships.

Jessica Pattison joined us to share the perspective of corporations within the social value movement noting NZ Post as a good example in New Zealand of NFP engaging with corporates and a great case for what we can achieve together.

Jessica offered an insightful and engaging story that looked at what’s contributed and what’s happened within corporate partnerships with NFP. She spoke of the importance of taking the thinking to the next level — from the numbers to what is it that we’re trying to achieve. Looking at ‘outcomes’ versus ‘outputs’ and ‘what happened’ versus ‘how many’.

Jessica explained the significant opportunity to clarify the strategic intent of a company — looking at how can a potential partnership support and link to the company’s strategic goals. Acknowledging the company’s motivation—what is the business doing and what programme aligns with that—is always important to clarify this intent whether it’s a one off charitable contribution, for commercial reasons, or if they are looking to have a long-term partnership. This helps them to create partnerships that complement and engage one another and build a relationship that is mutually beneficial. So that they can codesign and coproduce shared value together.

The numbers helped their programmes develop and grow allowing them to carry that through to the impacts level where they can actually say 50% of children felt more confident in their reading as a result — they could communicate what has actually happened.

Become a member for full access to this presentation and hear more about this interesting shift from traditional philanthropy into a more long-term relationship between corporate and for purpose sectors.