How can organisations create a deeper sense of #purpose with their employees?

Article by Three hands NZ

At the moment I’m getting lots of “what is it that you actually do?” and on reflection the best way to answer, is with a story. Some will hear ‘leadership development’, some will hear ‘corporate social responsibility’, essentially I’m talking about sustainable business. “But what does that mean?!?” I hear you say! It’s when businesses think about creating both business value and social value. This way they create a purpose beyond profit generation – a purpose that is compelling to employees and customers, acts upon the needs of society and contributes to long-term business sustainability.

However, when it comes to creating purpose, organisations have the huge task of convincing their employees they’re more than “just the finance guy” (insert any job title you choose!).

When employees understand the connection between themselves, their team, their work and how all of these are collectively experienced within the community – what we have is the differentiator between a good organisation and a high-performing, sustainable one.